* These are findings from the latest Econsultancy Conversion Rate Optimization Report, based on a survey of more than 700 digital marketers.

Try looking at your own company website via a smartphone and judge the user experience. Perform a simple task like trying to find your contact details. The reality is that your standard website, although great when viewed on a convention 17” or 19” computer screen, is small and much harder to read and navigate on a smartphone screen.