'Search engine optimisation (SEO) may be just one part of an online Internet marketing strategy, but it is the fundamental part. Search engine placement and keyword related advertising can make up 80 to 90% of your traffic' - Brand Week magazine.
Ongoing search engine optimisation for estate and letting agents - keeping it fresh
Textual content of website requires continual amendment to convince the SEs that the site is fresh and updated and thereby maintain and increase the amount of qualified traffic. This is done using the News Editor.
Estate Solutions have a unique tool to display new content on a regular basis: the News Editor. This is a separate area within your website which is a news cover page linking to articles of interest or posts. Once written these articles (either some news relating to property in your area, local area guides, events, developments etc) will remain permanently indexed in Google.