'Search engine optimisation (SEO) may be just one part of an online Internet marketing strategy, but it is the fundamental part. Search engine placement and keyword related advertising can make up 80 to 90% of your traffic' - Brand Week magazine.
Search engine optimisation for estate and letting agents
Buyers and renters will just look on Rightmove, FindAProperty or Globrix, right? Correct.
However, vendors and landlords, looking to instruct an agent, will search in Google, Yahoo, Bing, etc. for estate agents or letting agents in your area.
The focus of SEO for estate and letting agents is to get more instructions.
Without effective search engine optimisation, estate and lettings agents will not be found. Most instructions are gained by sellers and landlords visiting the estate and letting agency website. This is a fact now and the trend is only going in one direction.
So how can we help in search engine optimisation of your website? Estate Solutions will ensure that your website will rank highly in the search engines using the following techniques:
On-site search engine optimisation
This is a one-off process and has a single cost. The procedures involve:
Keyphrase analysis - what phrases should your website be ranking highly on?
Content writing - writing pages that search engines love and that visitors want to read.
Ongoing search engine optimisation
Search engine optimisation is an ever moving target, so optimisation is an ongoing process, requiring constant attention and has a monthly cost. The procedures involve:
Getting "link juice" - every link you get from another website, is a vote for your site.
Keeping it fresh - your website needs to be updated often and regularly - this is vital.
Adwords - if you have or would like a Pay Per Click campaign, then we will create and optimise it to save you money.